color techniques for custom -利记sbobet

2026-05-08 16:39
  • classification:company newsauthor: source:release time:2022-07-15 10:34

when designing custom gift boxes, pay attention to the following points regarding color application: first, the relationship between the color and the overall packaging; second, the contrast between colors themselves. these two points are crucial for effective color usage.

  color and customized gift box packaging: so, how do we relate color to customized gift box packaging? primarily, the color of the outer packaging can reveal or reflect the contents inside. at a glance, the outer packaging should allow one to perceive or associate the purpose of the contents.


  from an industry perspective, the standard colors for custom food gift box packaging are primarily light yellow and pink, conveying a warm and approachable feeling. of course, this also includes tea, which uses green; beverages, which use green and blue; alcohol, which uses bright red for pastries; children's food, which uses rose; daily cosmetics, which typically use rose, light green, light blue, dark brown, or spinach as their primary color scheme; and clothing and footwear, which use dark green, dark blue, brown, or gray.


  in terms of visual characteristics, pastries, especially food items, are often golden and light in color, giving an impression of aroma; beverages like tea and beer are often red or green, symbolizing the richness and fragrance of tea; tomato juice and apple juice are mostly red, concentrating to highlight their natural attributes. while some packaging may not appear to have similar colors to the products mentioned above in terms of primary color scheme, a closer look at the custom-designed gift boxes reveals whether they are the work of an expert. in such cases, the outer packaging will invariably feature symbolic strokes, color blocks, lines, or accent colors. this indicates a high level of skill in the design.


  to reiterate, the contrast between colors. this is something easily achieved in many product packaging designs, yet it's difficult to master. from a designer's perspective, white packaging conveys elegance, while the opposite is considered inferior. in chinese calligraphy and painting, there's a saying: "dense enough to be impenetrable, sparse enough for a horse to gallop." this is, in fact, a form of contrast. in packaging design, this kind of contrast is very obvious and common. these contrasts generally include the following aspects: contrast in depth of color use, contrast in quantity, contrast in key elements, contrast between tradition and simplicity, contrast between elegance and ordinariness, and so on.


  this is currently one of the most frequently used and widely applied colors in custom gift box packaging design. the so-called contrast between light and dark refers to the subtle and harmonious visual effect achieved when both colors appear simultaneously in a single image. common examples include large areas of light-colored flooring with darker compositions on top; for instance, using a light-colored floor with a brown composition, or incorporating light yellow or white patterns and lines into brown blocks; or using light green for paving; dark green compositions; pink bedding; vibrant red artwork; light gray floors; and black compositions, etc.

  the use of contrast (or depth contrast) in color weighting is also an important technique in packaging color design. this contrast often sets off a dignified and profound theme design against a light and elegant background, or within a dignified and profound theme design (mostly using color blocks). this is used to express a light and elegant theme and name in customized gift box packaging, as well as trademarks or advertising language.


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