classification: company news author: source: release time: 2022-07-25 16:06
in order to promote sales, the customized packaging design of gift boxes must first attract consumers' attention, because only products that attract
consumers' attention are likely to be purchased. therefore, customized gift box packaging should adopt novel and unique shapes,
vibrant and eye-catching colors, exquisite and exquisite patterns, and packaging materials with their own characteristics can create a striking effect, arousing consumers'
strong interest in viewing.

the customized gift box has a unique and innovative design that can attract consumers' attention. for example, the shape of wine bottles is usually based on cylindrical shapes. some wine bottles adopt complex anchor or humanoid designs with imitation shapes. in a set of cylindrical and rectangular shaped bottles, it will appear very prominent and beautiful.
the beauty of color is easily perceived by people, and some market scholars even believe that color is the first factor determining sales. they have found in long-term market research that some colors used as product packaging can make products unexpectedly difficult to sell, and gray is one of them. they believe that this is because gray makes people's hearts hard and naturally generates the impulse to be difficult to purchase.
they found that red, blue, white, black, green, orange, yellow, and brown are the four main sales colors when comparing pictures. taking red as an example, it has a large number of images and a strong relationship with life, such as the sun, fire, and blood. therefore, red is an exciting color. blue, white, and black are also closely related to the sun, which is always high above. as soon as the sun sets, the sky becomes dark. when the sun rises again at dawn, the eastern sky turns into a fish belly white. these four colors are important colors that dominate the rhythm of our daily lives.
when used as a sales color, it can evoke a positive impression and interest among consumers. this analysis has a certain degree of rationality. combining design with color and artwork. the packaging of the "snow lotus" cashmere sweater features a soft light green color, with a white snow lotus pattern protruding from the box, appearing particularly elegant and eye-catching. the bottle of "western han ancient wine" has a brand with a red background and a black antique pattern on the outside. on the yellow background of the packaging box, there are four majestic black seal script characters that read 'western han ancient wine', like an old man speaking in a gentle manner. in a row of colorful bottles, its unique charm is very eye-catching.
generally speaking, the custom packaging pattern of gift boxes should highlight the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify the products of a certain factory from the phonetic symbols and the overall custom packaging pattern of gift boxes, especially brand products and brand stores. the prominent trademark on the custom packaging of gift boxes can immediately attract consumers.

the change in customized packaging materials for gift boxes has also attracted people's attention. using corn husks to weave portable collection box packaging
fully utilizes surplus labor in rural areas and makes local materials cheap, folk characteristics, and high-quality handicraft packaging more artistic than ordinary cardboard
packaging. sichuan's famous "wrapped silk rabbit" food was originally packaged in red rectangular paper boxes, woven into exquisite cylindrical containers with thin
bamboo strips, unique and beautiful, forming an unforgettable impression.