classification: company news author: source: release time: 2022-07-25 16:06
to boost sales, custom gift box packaging design must first attract consumers' attention, as only products that capture attention are likely to be purchased. therefore, custom gift box packaging should employ novel and unique shapes, vibrant and eye-catching colors, and exquisite patterns. each type of packaging material with its own characteristics should create a striking effect, generating strong visual interest in consumers.

customized gift boxes feature unique and novel designs that can attract consumers' attention. for example, wine bottles are generally based on cylindrical shapes. some wine bottles use complex anchor or human figures in their design. among a group of cylindrical and cuboid bottles, they will stand out and look very beautiful.
the beauty of color is something people can easily appreciate. some market researchers even believe that color is the primary factor determining sales. their long-term market research has found that certain colors used for product packaging can surprisingly hinder sales; gray is one such example. they believe this is because gray hardens the heart, naturally reducing the impulse to buy.
when comparing images of red, blue, white, black, green, orange, yellow, and brown, they discovered that red, blue, white, and black are the four primary colors associated with sales. taking red as an example, its imagery is abundant and strongly associated with life, such as the sun, fire, and blood. therefore, red is an exciting color. blue, white, and black are also closely related to the sun, which is always high in the sky. as the sun sets, darkness falls, and when it rises again at dawn, the eastern sky turns a pale white. these four colors are important in shaping the rhythm of our daily lives.
when used as a sales color, it evokes positive feelings and interest in consumers. this analysis has a certain degree of rationality. the design, color, and artwork are combined effectively. the packaging of the "snow lotus" cashmere sweater uses a soft light green, with a white snow lotus pattern emerging from the box, appearing exceptionally elegant and eye-catching. the "western han ancient wine" bottle features a brand name with a red background and an antique black pattern. on the yellow background of the packaging box are four imposing black seal script characters, "western han ancient wine," like an elder narrating a story. among a row of colorful bottles, its unique charm is very eye-catching.
generally speaking, the design of customized gift box packaging should complement the brand logo and fully showcase its characteristics, so that consumers can immediately identify a manufacturer's products from the logo and the overall design of the customized gift box packaging. this is especially important for branded products and brand stores, where a prominent logo on the customized gift box packaging can immediately attract consumers.

the changing materials used in custom gift box packaging have also attracted attention. using corn husks to weave portable gift boxes makes full use of surplus rural labor, leveraging local materials at low cost to create a unique and aesthetically pleasing product that is more artistic than ordinary cardboard boxes. sichuan's famous "baosi rabbit" food, originally packaged in a red rectangular cardboard box, has been transformed into an exquisite cylindrical container woven from fine bamboo strips—unique, beautiful, and leaving a lasting impression.